How SEO and PPC Can Optimize Each Other
Search engine optimization and paid search marketing have always been like “neighbors” to most companies and agencies instead of “family”. Some small businesses I have worked with in the past have...
View ArticleSearch Engine Marketing – Paid Search Tips
Did you know the average paid search account spends $2,500 a month? That should tell you that the majority of companies using paid search are small businesses. Paid search is a great way to jump start...
View ArticleLanding Page Quality Really Hurting My Quality Score?
This has been such a debate throughout the years. Whether it is with a client or within your company, landing pages and the quality of them and how this impacts your paid search marketing has always...
View ArticlePaid Search Review|Phoenix Personal Injury Attorney|Arizona PPC Marketing
Paid search marketing is such a crucial element to many companies internet marketing plan and allowing someone or an agency to handle it is a very important part of the success of it and the success of...
View ArticlePaid Search Ad Copy Optimzation
Paid search marketing is a very “hands on” search marketing strategy and having a firm or a in-house person work on your PPC campaign is so much more profitable than allowing the search engines to do...
View ArticleUsing Long Tail Keywords Still Pays Off
Over the past years, there has been much talk by the PPC management & SEO communities about long-tail keywords. Do they still work? Are they worth the effort? I will tell you that without a doubt...
View ArticlePaid Search Marketing Tips – PPC Marketing Optimization
Did you know the average paid search marketing account spends $2,500 a month? That should tell you that the majority of companies using paid search are small business. So with a budget how do you...
View ArticleOutSourcing Your PPC Marketing
Really the days of segmenting your paid search marketing (or SEO for that matter) are gone. Most of the time, we working in an environment that has paid search specialists in-house and using us as...
View ArticleMisspellings For Paid Search Marketing
A few days ago, Google announced in their Inside AdWords blog, that it will automatically adjusting misspelled paid search terms and queries to paid search results. Google has been using this for...
View ArticleEnterprise SEO
If your are an in-house SEO department or an agency, SEO from an enterprise level is always going to be challenging The challenges need to be understood before you can overcome them and be as...
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